Do you want to write a blog and market it also? Its one part is publishing great content. For the marketing of your blog, you have to put a lot of effort. You can find a number of ways for doing this. However, it is not possible that each of these ways will definitely work.
It is not very easy to start blogging. If you want to choose it as your career then you have to be creative so as to compete with others. A positive attitude, determination, focus and hard work is needed for starting it.
Now I am going to tell you 6 tactics you must follow to market your blog in 2021.
1. Use social media networks for its marketing – You can choose a number of social media networks for the purpose of marketing. Among these the most popular is Facebook. Depending on your niche, you can select a social media network. For instance:
- The percentage of people of the age 18-29 who like Snapchat is 62 % and who like Instagram is 67 %. However, people of every age like Facebook.
- 15 % men take interest in Pinterest and the percentage of women who take interest in it is 42 %.
- The percentage of people who have lower income, are non-graduates and don’t use LinkedIn is 10 %. On the other hand, the percentage of people who have high income, are graduates and use LinkedIn is 50 %.
2. Participate in social media groups – For sharing your knowledge you can take the advantage of social media groups. In order to build trust, you have to establish your presence in the form of a go-to resource. In the search of more resources, your blog can be visited by the members of the group. The basic thing here is joining your industry related social media groups. Suppose your blog is related to shoe designing then instead of joining general blogging groups, joining shoe designing related groups will be a good idea. Exploring Tailwinds Tribes and Pinterest Group Boards are also the choices. For marketing your content, you can get a lot of help from these two.
3. Try reciprocal sharing sites – Triberr and Viral Content Bee are the reciprocal sharing sites. Basically, on a credits’ system these sites work. It is possible to earn credits by sharing the content of other people. For posting your content you can get a lot of help from this. After this you can share it among other people too.
4. Use those social bookmarking sites that are general – For posting the content of your choice you can use Flipboard and Reddit which are social bookmarking sites. Here you can also include videos and images in your content. If you take interest in organizing the content then you can do this with the help of tags. A number of different people who use these sites can use their boards for adding your posts. Their audience can also view these posts if they share these with them. If the visitors like a particular post then they can upvote that post also by using the voting system that is present in these sites. Your blog can get a lot of traffic if it gets upvotes and is shared also.
5. Share your content on social bookmarking sites related to your niche – Among the communities related to your industry, you can share the content by using those social bookmarking sites that are related to your niche. Here attracting and engaging the people of common interest is possible. Some examples of these kinds of sites are as follows:
- Zest (Marketing)
- N4G (Gaming)
- ManageWP (WordPress)
- Filmwatch (Films)
- DesignBump (Designers)
- BizSugar (Small Business)
Among the online communities, a very big one is Reddit. Its monthly users are around 17 million.
6. Use other platforms for republishing the existing posts – It is possible that on other sites like Medium and LinkedIn you can republish your content. This process is known as content syndication. With this reaching a wide group of audience is possible. They may take a lot of interest in your content and because of this they may be searching for more content in your blog.
For successful marketing of your blog you can take help or advice from a number of digital marketing experts.
